Having a great company reputation is extremely important for many reasons as it plays a huge role in the success of any organization. In addition, a company's reputation is not just for a sense of pride, but is necessary for a company’s long-term growth prospects.

It’s not uncommon for leaders to tell their teams that it's important to “get out of their comfort zones” or “think outside of the box” to achieve success. But it's not always that easy. Individuals have only their own experiences to draw upon to come up with ideas and solutions to solve business challenges. The answer to creative problem solving is a workforce that has cognitive diversity.

Loyalty in the workplace is not what it used to be during the Baby Boomer era when it was not uncommon for employees to stay with a company for their entire working life. Generations X, Z, and Y have significantly more opportunities and will take advantage if they do not feel loyal to their current employer.

Returnships send a clear message that a company values professional women returning to the workforce and the unique perspective they often bring. This message helps create a female talent pipeline of not only Returners, but women in general as they appreciate a company that provides highly desirable flexibility to their workforce.

It's no longer a secret that a diverse workforce is a competitive advantage. Multiple studies have shown that diversity results in more creative solutions to problems, increased sales and higher revenue, a better ability to attract and retain talent, and a better brand image. A diverse workforce is a must if you want to compete. And Returnship programs are a proven way to increase employee diversity.

Resourceful organizations have started to put programs in place to attract and hire this career-ready, overlooked talent pool. They recognize the amazing opportunity to not only support returning workers, but to also to tap into a traditionally overlooked talent pool.

It’s a story arc you expect to see in an inspirational movie. Open on a scene of a loving family, husband, wife, and six children, living a modest but comfortable life in a bustling city in India. Dad is an accomplished company accountant with a solid but modest income. Mom is devoted to raising her children, providing a safe home, and cooking as much food as they need to grow and prosper—which is a lot.